Many small business owners know their website is not bringing in as many leads as it should, but they are not always sure why. They have been told SEO matters, maybe they tried some fixes, yet their competitors still rank higher and the phone still does not ring. This webinar is designed to answer the questions we hear most often after reviewing hundreds of small business websites. We will walk through the most common content and technical issues that quietly cost businesses customers and explain how stronger website foundations lead to better visibility, more traffic, and clearer opportunities for growth.
What You’ll Learn
This session breaks down the real problems hiding on small business websites and how to fix them before they continue costing you customers.
You will learn whether using AI to write website content is hurting your rankings, especially after Google's June 2025 enforcement actions, and how to make AI-generated content sound like it actually comes from someone who knows your business and your customers. We will explain why competitors with worse-looking websites often rank higher and how the vocabulary gap between what you say and what customers search for creates invisible barriers to being found.
From a content perspective, you will learn what actually belongs on a service page beyond a single paragraph and a call button, why comprehensive content consistently outranks thin content, and how to structure pages that answer the questions customers ask before they call. We will cover why people scroll past your listing in search results even when you rank well and how meta descriptions function as marketing copy, not technical SEO magic.
You will also learn how to check whether your website actually works the way you think it does, why mobile experience determines whether visitors stay or leave immediately, and which quick technical fixes make the biggest difference without requiring a developer. Finally, we will reframe what SEO actually means in 2025 and why it is less about keywords and links than most business owners assume.
Meet Your Speakers
Rex Jones | Founder, Lantern Row
Rex Jones specializes in growth audits and SEO strategy for small businesses across industries including tourism, hospitality, manufacturing, fitness, property management, and professional services. After reviewing hundreds of small business websites, he identified consistent patterns in what holds businesses back from ranking well and being found by customers. Rex combines technical SEO knowledge with practical content strategy to help business owners understand what is broken, why it matters, and how to fix it. At Lantern Row, he provides comprehensive website audits and ongoing SEO consulting focused on clear recommendations and measurable improvements.
Why This Webinar Is Different
This webinar is not about SEO theory or technical jargon that only developers understand. It is built from real-world patterns identified across hundreds of small business website audits. You will see the actual problems that appear on 60-70% of small business sites, understand why they matter to your bottom line, and learn which fixes you can start today without writing a single line of code. The goal is not to turn you into an SEO expert, but to help you understand what is broken on your site, why your competitors are winning, and what comes next.