Many business owners know their financials are not as reliable or useful as they should be, but they are not always sure why. Books get reconciled, reports get generated, yet decisions still feel unclear and cash flow surprises keep showing up. This webinar is designed to help owners understand where bookkeeping ends, where financial oversight should begin, and how CFO-level insight brings clarity to growth, profitability, and cash flow. We will walk through the most common financial breakdowns that quietly hold businesses back and explain how stronger structure, supported by business bookkeeping services, leads to better decisions and healthier operations.
What You’ll Learn
This session breaks down where financial systems typically fail and how to fix them before the problems grow.
You will learn why mixing business and personal finances creates tax risk, unreliable reports, and confusion that makes confident decision-making difficult. We will explain why categorizing transactions alone is not enough and how the lack of controller or CFO-level review allows small errors to compound over time. You will see why strong revenue does not always equal strong profitability, especially when there is no visibility into margins by service, client, or product.
From a CFO perspective, you will learn why reviewing financials infrequently puts owners months behind reality, how the absence of budgeting and forecasting leads to reactive hiring and pricing decisions, and why treating taxes as a once-a-year event creates unnecessary cash stress. We will also cover how expenses quietly creep up as businesses grow, how loose payment terms damage cash flow, and why trusting the bank balance instead of understanding true cash flow often hides future problems.
Meet Your Speakers
Chris Kellett, CPA
Managing and Founding Partner, North Peak Services
Chris Kellett is a seasoned accountant, controller, and CFO with more than 20 years of experience in financial leadership across financial services, banking, and software. He has served as CFO for Spillman Technologies and North Capital and previously held senior finance roles at Motorola Solutions. Chris holds an active CPA license, a bachelor’s degree in accounting, and an MBA. At North Peak Services, he acts as a fractional CFO for clients while providing oversight to the bookkeeping and controller teams.
Scott Kellett
Managing and Founding Partner, North Peak Services
Scott Kellett brings deep experience in operations, consulting, financial analysis, and client service. He holds dual bachelor’s degrees in finance and economics and spent much of his career at Goldman Sachs as a Vice President in Private Wealth Management. He also served as COO of a small accounting firm before co-founding North Peak Services. Scott works closely with business owners to ensure they have the right financial structure in place to scale with confidence and clarity.
Why This Webinar Is Different
This webinar is not about accounting theory or abstract financial concepts. It is built from real-world experience working with business owners who feel stuck between messy books and unclear decisions. You will see where financial breakdowns actually occur, why growth often makes them worse, and how CFO-level thinking fills the gap between basic bookkeeping and confident leadership. The goal is not to overwhelm you, but to help you understand when bookkeeping stops being enough and what comes next.