Every founder reaches a point where vision alone is no longer enough. Growth slows, execution breaks, and the CEO finds themself pulled into every operational fire. This webinar explores the real difference between leading the company and running the company, and how fractional COO support can restore clarity, momentum, and operational confidence. Whether you are scaling quickly or feeling the strain of “doing everything yourself,” you will learn how business operations consulting and COO-level leadership translate vision into systems your team can actually follow.
What You’ll Learn
You’ll walk away understanding the critical role a COO plays and how fractional support can create structure without the cost or disruption of a full-time executive. We’ll cover:
The real difference between the CEO seat and the COO seat, and why blending them quietly stalls growth
The most common signs your company has outgrown founder-run operations
What a fractional COO actually does week-to-week, and how it differs from a consultant or business coach
When a fractional operator is a smarter first move than a long-term executive hire
How to structure the first 90 days with a COO-level partner to get meaningful wins without overwhelming your team
A simple self-diagnostic framework to determine whether now is the right time for COO-level help
Meet Your Speaker
BenJoe Markland
BenJoe Markland is a President and COO turned fractional operator and executive coach who specializes in helping founder-led companies turn vision into execution. He has led large global operations in BPO call centers, AI technology, and software development while also partnering hands-on with owners in construction, home services, retail, industrial trades, and professional services.
Today, he brings that same operator mindset to fast-growing companies hitting plateaus or battling operational chaos. Known for moving seamlessly from the boardroom to the front line, he focuses on practical systems, clear accountability, and simple scorecards that teams actually use. Outside of work, he’s a husband, father of five, and an avid collector of typewriters and fountain pens.
Why This Webinar Is Different
This session is built by an operator, not a theorist. BenJoe shares real stories from the field, anonymized examples where COO-level leadership fixed quoting issues, scheduling breakdowns, job costing errors, call center inefficiencies, and leadership bottlenecks. You’ll learn what actually works inside founder-led companies and walk away with decision-support tools, not a sales pitch. Whether or not you ever hire a fractional COO, you’ll understand how operational leadership, accountability structures, and business operations consulting can help you scale with less chaos and a healthier division of labor between vision and execution.