Most small business owners think they know their margins, until they actually go to calculate them. If you’re guessing at your pricing, lumping all your costs together, or relying on your bank balance to tell you how you’re doing, you’re probably missing key information that could change your business. In this webinar, we’re cutting through the confusion around Gross Margin vs. Profit Margin and showing you exactly how to understand your numbers, clean up your revenue reporting, and build pricing that actually supports growth.
What You’ll Learn
We’re taking a hands-on approach to financial clarity, focused specifically on Gross Margin, the foundation for smart pricing and sustainable profits. You’ll learn:
The difference between Gross Margin and Profit Margin (and why getting it wrong leads to bad decisions)
How to correctly calculate Total Revenue when merchant fees, sales tax, and accounting methods get in the way
What actually counts as COGS in product-based businesses, from materials and freight to depreciation and shrinkage
How to define COGS for service-based businesses, including labor, software costs, and travel
Common costs people think belong in COGS but don’t, and why that mistake can ruin your metrics
How to run a true Gross Profit calculation you can use to adjust your pricing and spot hidden inefficiencies
Meet Your Speaker
Chris Kellett, CPA | Fractional CFO, North Peak Services
With 20+ years in the industry, Chris has helped hundreds of small business owners take control of their cash flow, improve profit strategy, and streamline their custom financial reporting. As a former CFO, Controller, and Director of Finance, he now brings that high-level expertise to entrepreneurs and small teams ready to grow smarter. Chris supports clients through fractional CFO services, advanced bookkeeping solutions, and small business financial planning.
Why This Webinar Is Different
We don’t just give you definitions and send you off with a calculator. At North Peak Services, we work with real businesses every day, ones that are trying to figure this stuff out while juggling clients, staff, and cash flow. This webinar is built from the actual questions, mistakes, and insights we see over and over again. You’ll get real-world examples, not just theory. And most importantly, you’ll walk away with a simple, accurate method for understanding your Gross Margin and using it to make better decisions.